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Why Change is So Difficult
Understanding Human Behaviour Through the Lens of Pain and Pleasure Human beings are, at our core, creatures of emotion. We navigate our lives propelled by an ancient, deep-rooted drive: to move away from any immediate pain and toward immediate pleasure. The immediate is massively important as we will avoid the pain of exercise as it’s something we will face now, even though it will move us towards potential pain in the future. This simple yet Read more…