The language you use doesn’t just describe your business — it defines how it is understood This week I found myself having the same conversation several times, and it had nothing to do with strategy, marketing plans or financial performance. It was about language — specifically, the words business owners Read more
What Your Brain Can do That Ai can’t – Yet I was learning about Ai the other day and the presenter, Arthur C. Brooks, a behavioural scientist, author, and Professor Harvard Business School, made a really good point about how out brains work and what Ai can and can’t currently do Read more
It is a Good Idea Though Hey there, today I want to dive into a crucial topic in the world of marketing and customer service. We’re talking about breaking free from the “me too” approach. You know what I’m talking about – when businesses all sound the same, when you’re Read more
It’s Not What You Pay, it’s the Value You Receive In today’s consumer-driven society, the price of a product or service often takes centre stage. Advertisements scream discounts, sales, and bargains, directing our attention to how much we can save rather than the inherent value of what we’re buying. While Read more
Getting your Marketing Moving. In previous posts I have talked about target markets, differentiation or how you serve your markets in ways that others can’t, I have talked about communication and about strategy and planning. What about delivery though, how do you turn these things into a campaign that you Read more
How important are Marketing Plans Well as with everything else it’s relative, it depends on how important it is to grow or even to maintain your revenue. This is not a glib answer in my opinion they are important but not any more important than say debt management or 90 Read more
If you wanna be the best and you wanna beat the rest then….. For those of you old enough to remember record breakers read it again with the theme tune, for those of you not old enough there is always You Tube. The message is accurate though, if you want Read more
Serving your Target Market I may have mentioned before that it is common with SME’s to avoid defining a target market due to a misguided belief that it will reduce the number of potential customers rather than simply making it easier to find them. You will not be surprised then, Read more
Target Markets This is an area of marketing that a lot of SME’s struggle to adapt in a meaningful and helpful way. Most have heard the term and they understand the concept, why it’s important and yet they don’t implement it, at least not in a way that actually helps Read more
It’s in the numbers You may think it’s about creativity and award wining adverts, maybe you think it’s about brand awareness and social media, but ultimately its about the numbers. A good Marketing agency will tell you the same thing, one just after your money will tell you something else. Read more