It’s in the numbers You may think it’s about creativity and award wining adverts, maybe you think it’s about brand awareness and social media, but ultimately its about the numbers. A good Marketing agency will tell you the same thing, one just after your money will tell you something else. Read more
Let’s talk about you and me That got your attention didn’t it, If I had said let’s talk about numbers then 68% of you would have skipped to the next post, and that’s a pretty accurate number because, with enough data everything is pretty predictable so yes 68% of business Read more
If not now then when This is the question I find myself asking clients a lot, having a Strategic plan with agreed tactics and defined actions with a diary of when things should happen is a critical element in achieving the results you want, but it is pointless if the Read more
Actions & Tactics This is something that I feel is not covered enough, tactics are supposed to be the actions you take to achieve your objectives, so taking action or being busy is often confused with doing what needs to be done (tactics) it often seems like they are the Read more
The Advice is Out There This is a great book by Keith Cunningham on how to make better decisions and minimise risk in business, I suggest every business owner should read it, and yet here’s the thing, most of you won’t. Let’s talk about that for a moment shall we, Read more
I often see businesses using the same tactics day in day out and complaining they don’t see the growth they would like, they do the same things and expect different results. There is a saying about that, I am sure. That is why planning is so important, through proper preparation Read more
Why Goals Don’t Work Why goals just don’t work. That’s a little unfair, goals do work when they are created, focused on and actioned in the right way, but it is fair to say that in my experience and in the studies, I have seen over the years somewhere in Read more
The Well Formed Outcome The starting point of all achievement is knowing what you are trying to achieve. I often say. “If you want to achieve ANYTHING you need to know what ANYTHING looks like”. There is a great technique used in NLP called the “The Well-Formed Outcome” this is Read more
This is the only path to growth Why is it that so many small businesses stay small. It’s not about hard work, every business owner is busy, it’s not because they lack commitment, they don’t, it’s not a lack of ambition a lot have that in spades. They are all Read more
Its all about value Now at least half of you reading this just disagreed with that statement and you would be right to disagree, you see it would be more accurate to say that nobody buys on price alone, they buy on the perceived value of what they are getting Read more