Marketing
The Real Essence of Price
It’s Not What You Pay, it’s the Value You Receive In today’s consumer-driven society, the price of a product or service often takes centre stage. Advertisements scream discounts, sales, and bargains, directing our attention to how much we can save rather than the inherent value of what we’re buying. While price is an important consideration in any transaction, it’s crucial to step back and look at the bigger picture: it’s not about how much you Read more…