Target Markets This is an area of marketing that a lot of SME’s struggle to adapt in a meaningful and helpful way. Most have heard the term and they understand the concept, why it’s important and yet they don’t implement it, at least not in a way that actually helps Read more
Paradise by a Dashboard I often find myself explaining the difference between Key Performance Indicators, Goals and Targets. Because the fact is when a metric becomes a target it is no longer a good measure. KPI’s should help to keep you informed of the level of activity that is going Read more
Its your Money It’s your business, which means its your money so you should understand how the finances or the flow of money works, how that is reported and what you will pay tax on, at least that would be a good idea. Most business owners don’t pay as much Read more
Managing by the Numbers I know I go on about why numbers are important, in a previous article I talked about why the numbers are important in sales and marketing, and at some point I will cover the accounting requirements Not Today though, today we will talk about operations., the Read more
It’s in the numbers You may think it’s about creativity and award wining adverts, maybe you think it’s about brand awareness and social media, but ultimately its about the numbers. A good Marketing agency will tell you the same thing, one just after your money will tell you something else. Read more
Let’s talk about you and me That got your attention didn’t it, If I had said let’s talk about numbers then 68% of you would have skipped to the next post, and that’s a pretty accurate number because, with enough data everything is pretty predictable so yes 68% of business Read more
If not now then when This is the question I find myself asking clients a lot, having a Strategic plan with agreed tactics and defined actions with a diary of when things should happen is a critical element in achieving the results you want, but it is pointless if the Read more
Actions & Tactics This is something that I feel is not covered enough, tactics are supposed to be the actions you take to achieve your objectives, so taking action or being busy is often confused with doing what needs to be done (tactics) it often seems like they are the Read more
The Advice is Out There This is a great book by Keith Cunningham on how to make better decisions and minimise risk in business, I suggest every business owner should read it, and yet here’s the thing, most of you won’t. Let’s talk about that for a moment shall we, Read more
I often see businesses using the same tactics day in day out and complaining they don’t see the growth they would like, they do the same things and expect different results. There is a saying about that, I am sure. That is why planning is so important, through proper preparation Read more