How important are Marketing Plans Well as with everything else it’s relative, it depends on how important it is to grow or even to maintain your revenue. This is not a glib answer in my opinion they are important but not any more important than say debt management or 90 Read more
If you wanna be the best and you wanna beat the rest then….. For those of you old enough to remember record breakers read it again with the theme tune, for those of you not old enough there is always You Tube. The message is accurate though, if you want Read more
Serving your Target Market I may have mentioned before that it is common with SME’s to avoid defining a target market due to a misguided belief that it will reduce the number of potential customers rather than simply making it easier to find them. You will not be surprised then, Read more
Target Markets This is an area of marketing that a lot of SME’s struggle to adapt in a meaningful and helpful way. Most have heard the term and they understand the concept, why it’s important and yet they don’t implement it, at least not in a way that actually helps Read more
Paradise by a Dashboard I often find myself explaining the difference between Key Performance Indicators, Goals and Targets. Because the fact is when a metric becomes a target it is no longer a good measure. KPI’s should help to keep you informed of the level of activity that is going Read more
Its your Money It’s your business, which means its your money so you should understand how the finances or the flow of money works, how that is reported and what you will pay tax on, at least that would be a good idea. Most business owners don’t pay as much Read more
Managing by the Numbers I know I go on about why numbers are important, in a previous article I talked about why the numbers are important in sales and marketing, and at some point I will cover the accounting requirements Not Today though, today we will talk about operations., the Read more
It’s in the numbers You may think it’s about creativity and award wining adverts, maybe you think it’s about brand awareness and social media, but ultimately its about the numbers. A good Marketing agency will tell you the same thing, one just after your money will tell you something else. Read more
Let’s talk about you and me That got your attention didn’t it, If I had said let’s talk about numbers then 68% of you would have skipped to the next post, and that’s a pretty accurate number because, with enough data everything is pretty predictable so yes 68% of business Read more
If not now then when This is the question I find myself asking clients a lot, having a Strategic plan with agreed tactics and defined actions with a diary of when things should happen is a critical element in achieving the results you want, but it is pointless if the Read more