Target Markets This is an area of marketing that a lot of SME’s struggle to adapt in a meaningful and helpful way. Most have heard the term and they understand the concept, why it’s important and yet they don’t implement Read more
Paradise by a Dashboard I often find myself explaining the difference between Key Performance Indicators, Goals and Targets. Because the fact is when a metric becomes a target it is no longer a good measure. KPI’s should help to keep Read more
Its your Money It’s your business, which means its your money so you should understand how the finances or the flow of money works, how that is reported and what you will pay tax on, at least that would be Read more
Managing by the Numbers I know I go on about why numbers are important, in a previous article I talked about why the numbers are important in sales and marketing, and at some point I will cover the accounting requirements Read more
It’s in the numbers You may think it’s about creativity and award wining adverts, maybe you think it’s about brand awareness and social media, but ultimately its about the numbers. A good Marketing agency will tell you the same thing, Read more
Let’s talk about you and me That got your attention didn’t it, If I had said let’s talk about numbers then 68% of you would have skipped to the next post, and that’s a pretty accurate number because, with enough Read more
If not now then when This is the question I find myself asking clients a lot, having a Strategic plan with agreed tactics and defined actions with a diary of when things should happen is a critical element in achieving Read more
Actions & Tactics This is something that I feel is not covered enough, tactics are supposed to be the actions you take to achieve your objectives, so taking action or being busy is often confused with doing what needs to Read more
The Advice is Out There This is a great book by Keith Cunningham on how to make better decisions and minimise risk in business, I suggest every business owner should read it, and yet here’s the thing, most of you Read more
I often see businesses using the same tactics day in day out and complaining they don’t see the growth they would like, they do the same things and expect different results. There is a saying about that, I am sure. Read more