Yet it’s so Common its Almost Accepted Dogma in Business One of the key lessons every successful entrepreneur learns is that treating every customer the same is downright insane. Why? Because every customer is unique and recognising that uniqueness is essential to creating extraordinary relationships and, ultimately, that’s how you build Read more…
SPIN Selling I was reminded the other day about some friends called Why, What, When, How, Where and Who, and they are helpful and in low value sales how many of them you ask can be highly effective, at the same time according to the research done by Neil Rackham’s Read more…
Sales is The Answer In life if something is not growing in some way then it is very likely dying, not matter how slowly and this is absolutely true in the competitive world of business, in business growth is not just a goal, it’s a necessity for survival. Amidst various Read more…
It’s a Process Like most things, being effective in sales is about following a process, there are many, many books about this for you to read and copy, or if you want to make life harder for yourself you can always create your own from scratch. Effective sales processes boost Read more…
How do you sell? I mean what approach do you take, in fact what approach is right for you and your business? There are many versions of selling, high value, low value, new business acquisition, account management, in person, over the phone, via email, online, automated, and the list goes Read more…
How do you sell? I mean what approach do you take, in fact what approach is right for you and your business? There are many versions of selling, high value, low value, new business acquisition, account management, in person, over the phone, via email, online, automated, and the list goes Read more…