Marketing

It’s Not What You Pay, it’s the Value You Receive In today’s consumer-driven society, the price of a product or service often takes centre stage. Advertisements scream discounts, sales, and bargains, directing our attention to how much we can save rather than the inherent value of what we’re buying. While Read more…

Getting your Marketing Moving. In previous posts I have talked about target markets, differentiation or how you serve your markets in ways that others can’t, I have talked about communication and about strategy and planning. What about delivery though, how do you turn these things into a campaign that you Read more…

How important are Marketing Plans Well as with everything else it’s relative, it depends on how important it is to grow or even to maintain your revenue. This is not a glib answer in my opinion they are important but not any more important than say debt management or 90 Read more…

If you wanna be the best and you wanna beat the rest then….. For those of you old enough to remember record breakers read it again with the theme tune, for those of you not old enough there is always You Tube. The message is accurate though, if you want Read more…

Serving your Target Market I may have mentioned before that it is common with SME’s to avoid defining a target market due to a misguided belief that it will reduce the number of potential customers rather than simply making it easier to find them. You will not be surprised then, Read more…

Target Markets This is an area of marketing that a lot of SME’s struggle to adapt in a meaningful and helpful way. Most have heard the term and they understand the concept, why it’s important and yet they don’t implement it, at least not in a way that actually helps Read more…