It’s in the numbers You may think it’s about creativity and award wining adverts, maybe you think it’s about brand awareness and social media, but ultimately its about the numbers. A good Marketing agency will tell you the same thing, one just after your money will tell you something else. Read more…
The Advice is Out There This is a great book by Keith Cunningham on how to make better decisions and minimise risk in business, I suggest every business owner should read it, and yet here’s the thing, most of you won’t. Let’s talk about that for a moment shall we, Read more…
Why Goals Don’t Work Why goals just don’t work. That’s a little unfair, goals do work when they are created, focused on and actioned in the right way, but it is fair to say that in my experience and in the studies, I have seen over the years somewhere in Read more…
This is the only path to growth Why is it that so many small businesses stay small. It’s not about hard work, every business owner is busy, it’s not because they lack commitment, they don’t, it’s not a lack of ambition a lot have that in spades. They are all Read more…
With repetition to bring retention A long time ago in a galaxy far, far away, no wait wrong story, let me try again, a long time ago when I was involved in a project to turn a household name from an organisation that was losing over £500m a year into Read more…
I mean really I find it interesting that I have started to notice more and more people on Social Media tag themselves as a “Motivational Speaker” And while undoubtedly most are very motivational is motivation always a good idea? After all if I motivate someone who is not very good Read more…
Usually What I find interesting about that statement is that most of us know this is true and are still surprised when people don’t use their “common Sense” What we call “common sense” is little more than the core of knowledge and wisdom that we have learnt over the years Read more…
At least at first That may seem a negative headline and yet, it isn’t, no really it isn’t. See the thing is most people are constantly looking for a solution to their problems whether it’s money, time, relationships, hiring, firing, firefighting, or any of the other thousand and one problems Read more…