Getting your Marketing Moving. In previous posts I have talked about target markets, differentiation or how you serve your markets in ways that others can’t, I have talked about communication and about strategy and planning. What about delivery though, how do you turn these things into a campaign that you Read more…
Unleashing Growth and Maximising Profitability I am often asked what I do when I am at events or networking and its not always an easy one to answer, as what I think I do is help business leaders be better and that’s doesn’t really explain it at all, I don’t Read more…
Stop People-Pleasing In a world where human connections and social acceptance play a significant role in our lives, it’s natural to seek approval and validation from others. However, when the desire to please others becomes a constant and overwhelming need, it often leads to self-neglect, diminished self-worth, and an inability Read more…
The Benefits of Stepping Out of Your Comfort Zone can be Transformative. Growth begins at the end of your comfort zone; this is a profound truth that many of us tend to overlook. It’s natural to seek comfort and security in familiar surroundings activities both personal and business, and yet Read more…
Personal Development is the Key to Unlocking Your Potential In the journey of life, personal development is essential for growth and fulfilment. The process of continuous self-improvement enables you to evolve, adapt, and by doing so transform your life. It empowers you to step out of your comfort zone learn Read more…
What else is there? It’s all I see these days, leadership this and leadership that, there are leadership coaches, and leadership programs and a million books and videos on the subject, there are seminars and workshops, in fact there is so much out there you would think we have it Read more…
What do you believe is true. Just one of the questions most of us find it difficult to answer, in fact most people never ask themselves because they have no idea where they want to go, or what kind of person they would like to be, worse still most people Read more…
How important are Marketing Plans Well as with everything else it’s relative, it depends on how important it is to grow or even to maintain your revenue. This is not a glib answer in my opinion they are important but not any more important than say debt management or 90 Read more…
If you wanna be the best and you wanna beat the rest then….. For those of you old enough to remember record breakers read it again with the theme tune, for those of you not old enough there is always You Tube. The message is accurate though, if you want Read more…
Serving your Target Market I may have mentioned before that it is common with SME’s to avoid defining a target market due to a misguided belief that it will reduce the number of potential customers rather than simply making it easier to find them. You will not be surprised then, Read more…