Why We Need to Look a Little Deeper:
Revenue, Profit and the Reality of Cashflow We’ve all heard the phrase “Revenue is vanity, profit is sanity, and cashflow is king.” Most business owners nod along, repeat it to their teams, and then quietly go back to obsessing over the wrong numbers. It’s a great saying, but unless we truly understand why it’s true, it becomes just another slogan on the wall—nice to look at but not actually changing the way we run the Read more














