49% of GDP
There or there abouts, 0.15% of the businesses registered in the UK or 0.2% of the ones returning accounts to HMRC account for 49% of every penny of revenue made in this country, according to the ONS
Well, ok this was a couple of years ago as the data from the Office of National Statistics has been a little skewed by the pandemic, I would put money on it being roughly the same as it always is and nearly always has been.
Why do you think that is?
When I ask people, they mention things like market share and advertising budget, they talk about gearing and buying power, but all of these are things that you get once you are big, Amazon had no buying power when it started, Google had no clout when Larry and Sergey started in their garage.
Usually I get reasons (read excuses) why their own business can not compete or replicate this success. There are things that every business can learn from these businesses if they just take the time to learn it.
Jack Welch said
An organisation’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.
Jack Welch was the CEO of General Electric, that grew to be the largest business in the world under his leadership according to Forbes Magazine. He was a massive believer in learning both for himself and his entire team from the shop floor to the board room, if you didn’t learn you didn’t have a job.
B. C. Forbes the Founder of Forbes Magazine that created the benchmark for the worlds biggest and most successful businesses said
If you don’t drive your business, you will be driven out of business.
There is something that the founders and if they continue to lead the way the successive leaders of these organisations excel at.
Apple gave you the answer in their marketing from the late 90’s and early noughties that made them the business they are today under Steve Jobs and still no one listens.s
You want to know the secret of how they got there?
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