After more than 25 years working with business owners, I’ve learned that business will never be easy. But there are things we can do to make it a little bit easier.
I’ve spent more than 25 years working with business owners.
Different industries. Different personalities. Different sized businesses. Different problems.
But the longer I’ve done this, the more I’ve realised that many of the underlying challenges are remarkably similar.
Most owners aren’t trying to build the next Amazon.
They don’t necessarily want to sell their business, retire at 45 or sit on a beach while somebody else runs it.
Most simply want to build a successful business, enjoy what they do and have a decent life alongside it.
And perhaps have it all be a little bit easier.
So here are five things I’ve learned that can help.
1. The Problem You Can See Is Rarely the Real Problem
When something goes wrong, our natural instinct is to fix it.
Sales are down? Do more marketing.
An employee isn’t performing? Deal with the employee.
Cash is tight? Sell more.
Customers are complaining? Sort out the complaints.
And sometimes that’s exactly what needs doing.
But after a while you start noticing something.
The problems keep coming back.
Perhaps with different people or slightly different circumstances, but fundamentally you’re fixing the same things again and again.
That’s when it’s worth stopping and asking:
What’s actually causing this?
I’ve come to call this the problem behind the problem.
Because fixing a symptom might make today easier.
Understanding why it keeps happening can make the business easier permanently.
2. What Got You Here Won’t Get You There
Marshall Goldsmith famously wrote What Got You Here Won’t Get You There.
It’s one of the most important lessons I’ve learned about growing businesses.
What gets somebody from nothing to a £500,000 business is often enormous amounts of personal effort.
They sell.
They deliver.
They make the decisions.
They solve the problems.
And it works.
The problem comes when they try to use exactly the same approach to build a £1 million, £2 million or £5 million business.
As the business changes, the owner’s job has to change with it.
Eventually, the business needs less of your labour and more of your leadership.
Recognising when that transition needs to happen can make an enormous difference.
3. Hard Work Doesn’t Have to Be the Permanent Price of Ownership
I’m certainly not against hard work.
Hard work has built an enormous number of successful businesses.
There will also always be weeks when something goes wrong and the owner needs to roll their sleeves up and get involved.
That’s business.
But there’s a difference between occasionally working incredibly hard because the circumstances require it and owning a business that permanently requires you to work incredibly hard just to keep it functioning.
If the answer to every difficult period has been another evening, another Saturday or another job for the owner, eventually it’s worth asking:
Could there be a slightly easier way?
Hard work may have been necessary to build the business.
It doesn’t have to be the permanent price of owning it.
4. The Goal Isn’t to Leave Your Business. It’s to Have the Choice.
There’s a strange assumption in parts of the business world that every owner wants to escape their business.
Build it.
Systemise it.
Replace yourself.
Sell it.
Go and sit on a beach.
But most of the business owners I’ve worked with actually quite like what they do.
They enjoy their industry. They enjoy their customers. They enjoy creating things, solving problems and developing people.
They don’t necessarily want to leave.
And that’s fine.
But there’s a huge difference between working in your business because you want to and working there because the business can’t function properly without you.
Could you eventually replace yourself and still take the money?
You don’t actually have to do it.
But until you could, there’s vulnerability.
One resignation, one customer problem or one management issue can drag you straight back into the middle of everything.
The objective isn’t necessarily to leave your business.
It’s to build a business that gives you the choice.
5. Stop Asking “How Do I Fix This?”
Business owners tend to be very good problem-solvers.
It’s one of the reasons they became successful.
Something goes wrong and they fix it.
But there’s another question I’ve found much more useful:
“Why do I keep having to fix this?”
That’s a very different question.
It moves you away from today’s immediate problem and towards whatever is allowing that problem to keep occurring.
Maybe somebody doesn’t understand their responsibilities.
Maybe there’s no process.
Maybe a manager isn’t actually managing.
Maybe nobody knows what good performance looks like.
Maybe the owner has inadvertently taught everyone that when something becomes difficult, they should bring it to them.
Whatever the answer is, finding it gives you an opportunity to solve something once instead of fixing it forever.
None of This Makes Business Easy
And that’s probably the most important point.
Twenty-five years ago I heard Jim Rohn say:
“Don’t wish it were easier, wish you were better.”
That quote changed the way I thought about business.
I’m not promising an easy business.
I’m not even sure such a thing exists.
There will always be difficult customers, difficult decisions, difficult months and things that happen completely out of the blue.
But we can become better.
Better leaders.
Better managers.
Better at developing people.
Better at building systems.
Better at understanding what’s actually causing our problems.
And ultimately, better at building businesses.
None of these five lessons will suddenly make running a business easy.
But each can make it a little bit easier.
And if you keep making things a little bit easier, something quite significant eventually happens.
You end up with a much better business to own.
By Andy Walter
I help business owners build businesses that are easier to run, with less pressure and less stress.
Join us at the next Your Mastermind Group networking session.
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