It Matters
In one of the mastermind groups I’m a member of somebody recently shared this story that I want to share with you.
This may well be a story you have heard before and I find it doesn’t hurt to be reminded from time to time a thing that matter, let me share the story then let me tell you why it’s important to me.
Once upon a time, there was an old man who used to go to the ocean to do his writing. He had a habit of walking on the beach every morning before he began his work. Early one morning, he was walking along the shore after a big storm had passed and found the vast beach littered with starfish as far as the eye could see, stretching in both directions.
Off in the distance, the old man noticed a small boy approaching. As the boy walked, he paused every so often and as he grew closer, the man could see that he was occasionally bending down to pick up an object and throw it into the sea. The boy came closer still and the man called out, “Good morning! May I ask what it is that you are doing?”
The young boy paused, looked up, and replied “Throwing starfish into the ocean. The tide has washed them up onto the beach and they can’t return to the sea by themselves,” the youth replied. “When the sun gets high, they will die, unless I throw them back into the water.”
The old man replied, “But there must be tens of thousands of starfish on this beach. I’m afraid you won’t really be able to make much of a difference.”
The boy bent down, picked up yet another starfish and threw it as far as he could into the ocean. Then he turned, smiled and said, “It made a difference to that one!”
I would like to think after hearing this the writer would have started to throw the seven of the starfish back in himself.
One of the reasons that I write these articles, one of the reasons that I’ve written books, that I have done talks, recorded videos, and spend time networking is because I can work with maybe 12 business owners at a time which means I can only help 12 businesses at a time in a 121 environment and yet I want to help every single business that wants better results.
For me the businesses that may help in a one to one approach are like the starfish thrown back into the ocean, it makes a massive difference to them, my aim with these articles for those of you that read them is like the impact the boy hopefully had on the writer, That maybe just maybe something in them helps you enough to get you some better results to mutual to the life that you want and the business you deserve.
By Andy Walter
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