The keynote

This keynote is built around a single, proven model for building a better business — one that removes noise, creates clarity, and replaces firefighting with control.

It’s based on real-world experience from 25 years of business development and coaching, working directly with owners, MDs, and leadership teams across a wide range of industries. The same thinking now underpins my latest book.

The model

Most businesses don’t struggle because of a lack of effort — they struggle because thinking is unclear, priorities are blurred, and behaviour becomes reactive.

The model addresses this by aligning:

• Clarity of direction and intent
• Leadership behaviour and standards
• Execution rhythms that create momentum
• Commercial focus on what actually drives results

What the audience leaves with

• A clear way to think about their role and responsibilities
• A practical framework they can apply immediately
• Better decision-making under pressure
• A shift from busy activity to meaningful progress

Who it’s for

• Business owner and leadership conferences
• Senior leadership team offsites
• Organisations going through growth or change
• Teams who want practical improvement, not motivation alone

Formats & extensions

• Keynote (30–60 minutes)
• Keynote + facilitated workshop
• Leadership alignment session using the model
• Follow-on coaching or group programmes (optional)

The book

The keynote is directly linked to my latest book, which captures the model, the thinking behind it, and how to apply it in the real world. Copies can be included as part of the event if required.

Next step

If you’re considering this keynote for an event or leadership session, book a discovery call and we’ll confirm the audience, outcomes, and the right format.